Brand Development

Brand Identity
Brand Refresh
Logo & Trademark
Tagline & Tone of Voice

Steps for Branding

Extraction

Understand needs
Ask the questions
Provide timeframe & cost
Get the go-ahead

Strategy

Define objectives
Dive into the deep end
Discuss findings
Determine the course

Design

Sketch and specify
Create and collaborate
Refine and rework
Precision in pixels and paths

Build

Code and connect systems
Set the stage
Test and test again
Train and content load

Deploy

Schedule and set the scene
Gain the go-ahead
Launch and check
High fives all round

Review

Revisit objectives
Undertake analysis
Present and provide insights
Set up support structure